On April 28, the Cooperative Economic Empowerment Movement announced it has partnered with the Los Angeles County Fair for its third annual celebration of Black excellence.

In light of this year’s fair theme “Back to Our Roots,” the second weekend, May 13, 14 and 15, is dedicated to the achievements of African American culture and thoughtful leaders paving the way in education, business, entertainment, technology, and beyond, a news release from CEEM said.

The three-day weekend schedule includes a celebration dedicated to the 2022 class of Black graduates across Southern California hosted by the Black Greek Festival on May 13; live entertainment, pop-up experiences, kid zone, pitch contest and a live performance by Amber Riley on May 14; and Gospel Sunday on May 15 will include a special sermon and live music with French-Senegalese singer Diarra Sylla.

CEEM’s curated three-day affair also includes panel discussions, kid zones, an art gallery, pop-up booths, a delicious lineup of food by black-owned businesses, a $5,000 entrepreneur pitch competition and much more for children and families to enjoy.

For the past six years, CEEM has been committed to helping African Americans create long-term generational wealth and investments in African American-owned ventures.  A return after a 2-year pandemic hiatus, CEEM seeks to provide a positive extravaganza and gathering hub to promote, educate and showcase Black culture.

“I’m super excited that we’re back for the third time at the LA County Fair. Especially since it’s our first time back post pandemic,” CEEM CEO Kyle Webb said in a statement. “Our goal to showcase black excellence at its finest and bring community together. There’s no better way to do this than CEEM at the L.A. County Fair.”

Visit LACountyFair.com/CEEM and use the promo code CEEM2022 to get a discount on tickets. To learn more about CEEM, visit www.ceem.coop.  To see what CEEM weekend is about, a recap of the 2019 weekend is viewable at youtube.com/watch?v=AWLqdKsVlcg&list=PLjP8dkNqLFUuwmjApcycUuoMH9S7WJH7r&index=4.

The Los Angeles County Fair kicked off its centennial anniversary on Thursday and is set to conclude May 30 — Memorial Day. To purchase tickets online, visit etix.com/ticket/v/15017/la-county-fair?_ga=2.20099448.1115051025.1651645182-2111908738.1651645182.

Tickets may also be purchased at the door. Parking at the gate will be $20. For more details, visit lacountyfair.com.