Online ads for newspapers operate within the broader landscape of digital advertising, employing various strategies to connect advertisers with their target audiences. Publishers typically leverage ad networks, which are platforms that connect advertisers with a vast array of websites, including online newspapers. Advertisers bid on ad space through real-time auctions, and the winning ad is displayed on the publisher's website when a user visits. This process, known as programmatic advertising, allows for efficient and automated transactions, ensuring that ads are delivered to relevant users in real-time based on their demographics, interests, and online behavior.

Moreover, newspapers often utilize targeted advertising to enhance the effectiveness of online ads. Through the use of cookies and other tracking technologies, publishers gather data on users' online activities, enabling advertisers to tailor their messages to specific demographics. This targeted approach not only increases the likelihood of user engagement but also provides a more personalized and relevant experience for the audience. The revenue generated from these online ads plays a crucial role in sustaining the operations of online newspapers, supporting quality journalism and content creation.