House of Ruth to compete for $100,000 prize

House of Ruth is one of 180 nonprofit domestic violence organizations across the country competing for $650,000 in grant money as a part of The Allstate Foundation’s Purple Purse Challenge.

The challenge, an annual competition hosted on CrowdRise, is a public fundraising and awareness campaign that coincides with October’s Domestic Violence Awareness Month. Last year, House of Ruth raised $63,000.

In its sixth year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. One hundred percent of proceeds go toward nonprofits that provide life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.

Beginning this year, the challenge will level the playing field by dividing partner organizations into two divisions based on organizational budget size. 

In order to count toward an organization’s total, donations must be received by October 25 at 11 a.m. Along with $115,000 in weekly bonus challenges, the organization in each division that raises the most money will receive a $100,000 grant; second place will receive $50,000; third place will win $25,000; fourth place earns $20,000 and fifth place will get $15,000.

To help House of Ruth win the Allstate Foundation Purple Purse Challenge, visit


Submit a Comment

Share This