Self-made man, loving friend, Eagles fan

Frank Joseph Rocco, a longtime Claremont resident, died on Wednesday, March 5, 2014 in Culver City, California. 

He was born to Frank Rocco Sr. and Rosalie Rocco on May 17, 1973 in Philadelphia, Pennsylvania. Young Frank attended Claremont High School and graduated from San Antonio High School, where he was elected the student body president in 1991. 

Always a self-made man, Mr. Rocco owned and ran his own Christmas tree lot at the tender age of 22. He worked and lived in Mt. Baldy, also during his younger years, and never missed a chance to hit the slopes. In more recent years he worked as a sales consultant, thriving in the spa industry. He also owned his own spa delivery and service company.

Mr. Rocco was industrious, never turning down a chance to work.  He also, however, knew how to have fun.  Always holding onto his roots, he was an avid Philadelphia Eagles fan and never missed the opportunity to rub it in when they won. He liked Reggae music and classic rock, including performers like Bob Marley, Grateful Dead, Creedence Clearwater Revival and Led Zeppelin.

Mr. Rocco, who was affectionately known as “Frankie,” also enjoyed riding his Harley whenever he got the chance, which included many long Sunday rides with friends. He had a passion for all things Italian, especially food, never missing a chance to indulge in a good meal with good company.  

“Frank will be remembered for his infectious laugh, genuine smile, hard work, never-ending helping hand, strong will and unconditional love for his family and friends,” his loved ones shared.  

Mr. Rocco was preceded in death by his father, Frank Rocco Sr. He is survived by his mother, Rosalie Rocco; by his sisters, Kerri Booker (Dave Ladner) and Sandy Rand; by his beloved niece, Ashley Booker (Kyle Henderson); by his cousin and his wife, Scott and Kris Torlucci; by his aunt, Toni Hyde, by Corrina Haynes and by countless friends.

A memorial service is being held Saturday, March 15, 2014 at 11 a.m. at Todd Memorial Chapel in Claremont, located at 325 N. Indian Hill Blvd.